Cultural identity research focuses on understanding how individuals and communities define, express, and maintain their cultural identity. This includes examining factors such as language, beliefs, values, traditions, customs, and behaviors that shape a person's sense of cultural belonging and connection to their community or group. Researchers in this area explore concepts such as acculturation, assimilation, multiculturalism, and cultural change over time. Cultural identity research is interdisciplinary, drawing on insights from sociology, psychology, anthropology, and communication studies to explore how individuals negotiate and navigate their identities within diverse cultural contexts.